At Abigail Collins, we’re continually inspired by the women who bring our vision to life—both in front of and behind the camera. For our Fall Edit shoot in State College, we had the pleasure of working with Hannah Morris, better known as @HappyValleyHannah. Her humor, heart, and authenticity embody everything we love about this community.
Since launching just over a year ago, Hannah has been one of our biggest supporters—sharing our story, cheering us on, and reminding us why women showing up for women matters so much. Beyond her vibrant personality, she’s a devoted mom, content creator, and businesswoman who’s built a genuine connection with her audience by staying true to herself.
We caught up with Hannah to talk about life in Happy Valley, her journey into content creation, and what it means to trust yourself as a woman in business.
Abby: Can you tell us a little about yourself and how you ended up in Happy Valley?
Hannah: I grew up all over, but my mom’s family is from northwestern Pennsylvania. I moved there in eighth grade and met my husband, Paul. Because of his family business, we needed to stay relatively close to home, but we also wanted a place that felt great for raising kids—somewhere with small-town charm and big-city energy. After looking everywhere from Buffalo to D.C., State College checked every box. We’ve been here almost ten years now, and I love it.
Abby: How did you get started in content creation, and what inspires you?
Hannah: I’ve always loved being in front of the camera, but I also wanted to be a stay-at-home mom. I didn’t know how those two worlds could fit together until a friend encouraged me to share what I was already doing—documenting family life and local events. Within five minutes, I came up with the name Happy Valley Hannah, reserved the handle, and dove right in. Two years later, it’s become something I absolutely love.
Abby: What about the Abigail Collins brand and style resonates with you most?
Hannah: I love how feminine and fashion-forward it is. So much Penn State gear feels like it’s made for college students, but Abigail Collins has this elevated, grown-up aesthetic that still shows your spirit. The quality and attention to detail stand out, and I love that I can wear it on game day and beyond.
Abby: What’s been your favorite project or moment so far in content creation?
Hannah: Honestly, it’s the opportunities my kids have had to connect with Penn State students. Seeing how the students interact with them—and how much my kids look up to them—is so special. Living in this community gives us those moments, and getting to document them has been one of the most rewarding parts of it all.
Abby: What has building your own brand taught you about trusting yourself as a woman in business?
Hannah: I still struggle with imposter syndrome—it’s hard to see myself as a “businesswoman,” even though that’s exactly what I am. The biggest lesson has been authenticity. Anytime I’ve tried to be someone I’m not, it just doesn’t work. When you show up as yourself—messy, real, honest—you attract the right people and opportunities. That’s where the magic happens.
Abby: What’s something no one tells you about starting your socials from scratch while balancing mom life?
Hannah: It’s so much work. From planning and shooting to editing and posting—it’s a full-time job. People think, “Oh, just post on TikTok,” but it takes real effort and strategy. The biggest advice I can give is that posting is better than perfect. Don’t wait until it’s flawless—just share it. Be consistent, be authentic, and keep showing up. That’s how people find you.
Abby: Any final advice for someone wanting to build a personal brand or start in fashion content creation?
Hannah: Just start. Don’t overthink it. The only way to learn what works for you is to put yourself out there. Trust your instincts, stay true to who you are, and remember that your voice matters.
Hannah reminds us that authenticity isn’t just a buzzword—it’s the foundation of meaningful connection. Whether she’s creating content, raising her kids, or supporting local brands like ours, she does it with warmth, humor, and a sense of purpose that we deeply admire.
We’re endlessly grateful to have her as part of our Abigail Collins community—and as one of the faces of our Fall Edit campaign. Here’s to women supporting women, and to all the ways we lift each other up in business, style, and life.
